In my last blog post "Beyond the Beside" I shared my business feature in Yahoo! News.
If you are on the GIRL BOSS email list, you also read my email that speaks to the importance of establishing thought leadership. I talked about why thought leadership and being featured in credible publications was important to solidify you as an expert and authority (it's also good exposure to promote yourself and your services).
I also shared a quick update on how things transpired in my business in only 5 hours after sharing my article feature on my social media sites. Below is a recap of what I shared with my email readers.
Now, if you think that these opportunities are impressive, you should. Even more impressive is what I'm going to share with you next.
Just 5 hours after sharing the article feature announcement with my social media networks, my social media pages for my business had a combined 13 likes, 2 comments, and 1 share ACROSS ALL SITES. My personal social media pages had a combined 13 likes and 89 LinkedIn impressions ACROSS ALL SITES.
Now, I know what you are saying "Quisha, that's not impressive at all". And you would be right, if I was only referring to social media...but allow me to use this as a teaching moment.
In the coming months, I will let you know if I am able to convert the two big opportunities mentioned above. I currently have a conversion rate of 75%. (Yep, you read that right). This year I have converted 3 out of every 4 proposals written for 5-figure contracts. (Just call me #theconverter).
So, here's the take-a-way from reading this blog post. When deciding on your platform to establish thought leadership, go where your potential clients are. Sure, I use social media and it's great for creating individual awareness of my business and services, but my primary goal is organizational awareness. My social media posts are not going to capture the interest of the organizational leaders that I am looking to attract, but that's ok because I know what will.
When it comes to thought leadership, invest your time, energy, money, and resources ensuring your thought leadership leads to the bigger payoff.
In the coming weeks, you will be seeing me everywhere; podcasts, conferences, summits, and print media. As always, I will be sure to take you along for the ride and share my lessons learned.
Quisha Umemba is a Registered Nurse with a Public Health background. She is a qualified consultant, educator, speaker, trainer, facilitator, and coach with over 20 years in the healthcare/public health fields. With a passion for activating others, Quisha helps public health leaders, helping professionals, and emerging entrepreneurs monetize their skillset to level up their career or start a service-based business. Find out more by visiting https://quishaumemba.com/