5 Steps to Success: Step 3-Monetize Your Expertise

5 Steps to Business Success

Step 3 - Monetize Your Skills

I have over $100k in student loans. Yes, you read that right, $100k! While I do regret the student loans, I don’t regret the degrees or certifications that I received while acquiring them. Regardless if you have student loan debt or not, chances are you want your degrees, certifications, and lived experiences to work for you, not the other way around. if this is the case, you have to find the sweet spot before you can monetize your skillset.

Here is my process for finding the sweet spot.

Find Your Sweet Spot

The first step in monetizing your skillset is taking inventory of your knowledge, skills, abilities, and background. Make a list of all of your degrees, certifications, jobs worked, positions held, etc. If your resume or CV is up to date, refer to it. (Hopefully your resume is up to date).

Next, in a separate column, list the things that you are passionate about. This does not have to line up with the things you went to school for or the jobs that you worked previously. Just start listing the things that you enjoy doing or the things you feel called or compelled to do. Some people actually have a difficult time coming up with a list of things they are passionate about because they don’t find passion in their work or extracurricular activities. If that is the case, then answer the following questions and write out the answers:

What do people always come to you for?
What do you always get asked to do repeatedly?
What comes easy to you that others find difficult?
What do you love doing so much that you would do it for free? (Of course, the key is to find a way to charge for it).

Last, write down the needs (or wants) of your target market or potential clients. By now, you are marketing your expertise to a particular industry so you should be aware of what your prospects need or want. Maybe you have even come up with a solution to a problem your target market might not even be aware of. Write down all of those; needs, wants, and solutions to unknown problems.

Putting it all together

Monetizing your skillset does not have to be hard. To find your “sweet spot”, list your knowledge and experience, your passions and callings, and then the needs of your target market or potential clients. What do they all have in common? Where they meet in the middle is usually your sweet spot. This is the place where you will joy and happiness in serving your ideal client. Download the “sweet spot” handout to get started in monetizing your skillset today.

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Quisha Umemba is a Registered Nurse with a Public Health background. She teaches "helping professionals" to monetize their skillset so they can build, launch, and scale a profitable public health consulting business using her proven step-by-step system called Ready.Start.Launch! Find out more by visiting https://quishaumemba.com/ or schedule a 20-min discovery session.

Categories: : Ready.Start.Launch!